Crafting Tourism Industry Content

CRAFTING TOURISM INDUSTRY CONTENT By Jennifer Babisak The award-winning television drama â€Å"Mad Men† fed viewers much more than a weekly dose of suspense and eye-candy. Though the focus sometimes drifted more to Don Draper’s sexcapades than his creative mind, the show still gave an intriguing peek into the inner workings of an advertising agency. The Art of Emotional Appeal The tourism industry would do well to pay attention to some of the marketing strategies that Sterling Cooper Draper Price employed during the show’s seven seasons. For instance, Don was a master of crafting emotional appeal. This device isnt a spaceship, its a time machine,† he said of a Kodak slide projector, â€Å"It’s called a carousel. It lets us travel the way a child travels, around and around and back home again to a place where we know we are loved.† The efficacy of such emotional appeal applies to much more than slide projectors. Emotive appeals work particularly well in the tourism industry, where destinations have spun their wheels with straightforward marketing techniques, targeting consumers’ rational purchasing-power, for far too long. Vacation Time and Stress-Management Americans have a track-record of exceedingly poor stress management. In addition to financial and health stressors, the widespread use of smartphones has brought twenty-four hour workplace connectivity and an unending barrage of horrific news headlines. You would think a chronic stressful lifestyle would send employees running for the hills come vacation time. But a recent Harris Interactive survey presented the startling finding that American employees only use 51% of their eligible paid vacation time and paid time off. Yes, you read that correctly. Chronically stressed employees are leaving vacation time sitting on the shelf. They want vacations, need vacations, and have the means to take vacations. All that lacks is an effective tourism industry appeal, motivating enough to cause Americans to break through their fog of stress and take the action of booking a vacation. And guess what? Bulleted lists reciting a destination’s most recent million-dollar renovations won’t spur the apathetic consumer to action. What these potential tourists- ripe for the persuading- need is carefully constructed marketing content brimming with emotional appeal. Emotional Content Standouts Major destinations are waking up to the value of using emotional appeal in marketing campaigns. Most notably, Las Vegas employed the incredibly successful tagline, â€Å"What happens in Vegas, stays in Vegas,† refining its image as a hedonistic escape from the boundaries of daily life. And the longest running tourism campaign in history, â€Å"Virginia is for Lovers,† began back in 1969. In the ensuing years, Virginia has capitalized on the marketing value of those words- posturing itself as a romantic getaway filled with warmth and charm. But emotive content goes beyond concise taglines. The New Orleans Convention and Visitors Bureau recently launched a campaign to commemorate the 10th anniversary of Hurricane Katrina. The CVB sent out an emotionally-charged series of e-mails, thanking travel industry professionals for their coverage of the city and highlighting its advances in the decade since Katrina. The president of the CVB kicked off the campaign with an e-mail containing this message: , â€Å"So as we look back at what happened here 10 years ago, we want to give thanks to all of you who took us in when we had no place to go, helped us tell our story when we had no voice, helped us rebuild our homes and our city from ruin, celebrated our victories, showcased to the world what makes our city so special, and those of you who simply came to be our guests as we put the pieces back together. In the next nine days leading up to the 10th anniversary of Katrina, we will be sending you a short video, showcasing some of the improved aspects of New Orleans.† Tugs at the heartstrings, right? And it creates, or renews, an emotional attachment to the city, drawing visitors in more than a simple list of â€Å"improved aspects† ever could. Note in his message where he thanks writers who â€Å"helped us tell our story.† That’s the goal of effective emotionally driven tourism content telling the unique story of a destination. Finding the Right Words So how do you find the magical, emotive words that will lure droves of tourists to your destination? It’s actually a combination of careful research- discovering where your intended audience and your unique offerings intersect- along with meticulously crafted written content: Evaluate where your revenue lags. Do you need to boost business during the week or on weekends? During peak times or off-season? Having a concrete goal in mind will help you focus on the proper audience. Pinpoint your ideal tourist. Based on your revenue assessment, you should know whether you’re looking to attract more mid-week business travelers, family weekenders, or retired snowbirds. Familiarize yourself with the profile of your intended audience. Discover the desires of your audience. What motivates these people to travel? Are they seeking escape, adventure, serenity, or relaxation? Hone in on a specific emotional motivation. Review the offerings of your destination, searching for particular experiences that will appeal to your audience’s emotions. You don’t have to highlight your destination’s entire range- specific and well-defined focus on an emotionally appealing experience is in order. Carefully craft your content, highlighting your chosen experiences in a fashion likely to appeal to your chosen audience. Take care to tailor your writing style to the vernacular of your audience. Genteel retirees aren’t likely to respond well to copy littered with hipster slang, while millennials magnetize to key-words tailored to their generation. Maintain consistency across all modes of communication. Don’t cast your destination in one light on Facebook while presenting a different image in print brochures. Find your identity, articulate it well, and stay true to your message. Such a strategy holds great potential for payoff. After all, the travel and tourism industry has an annual economic impact of around $6.5 trillion U.S. dollars, worldwide. And a Choice Hotels International  survey found that Americans plan to spend 8% more on leisure travel and 5% more per trip in 2015 than they did the previous year. With carefully-crafted, emotionally-driven content, you can ensure that a good chunk of those $6.5 trillion dollars lands squarely on your destination’s doorstep.

Free Essays on Nothern Lights

Aurora a luminous atmospheric phenomenon occurring frequently above 60Â ° North or South latitude, but also sometimes in other parts of the world. It is named according to its location, aurora borealis (northern lights) or aurora australis (southern lights). The term aurora polaris, polar lights, is a general name used for both of them. (1) The aurora consists of rapidly shifting patches and dancing columns of light of various hues. (2) Extensive auroral displays are accompanied by disturbances in terrestrial magnetism and interference with radio, telephone, and telegraph transmission. (1) The period of maximum and minimum intensity of normal auroras seems to be almost exactly opposite that of the sunspot cycle, which is an 11-year cycle, so the intensity of the auroras is normally low while the sun is very active. (2) Huge displays that occur farther from the earth’s poles than normal, however, occur more often while the sun is very active. (2) Studies made during and after the 1957 and 1958 International Geophysical Year indicate that the auroral glow is triggered when the solar wind carries high-energy atomic particles from sunspots. (1) The electrons and protons penetrate the magnetosphere of the earth and enter the lower Van Allen radiation belt, overloading it. The extra electrons and protons are distributed into the atmosphere over an area on the north and south magnetic poles and extending about 20Â ° away from them. (1) These particles then collide with gas molecules in the atmosphere, thereby exciting the molecules and causing them to emit electromagnetic radiation in the visible portion of the spectrum. (2) The auroras are, on average, less intense when the sun is most active. When the sunspot cycle is at its maximum, the sun emits much more ultraviolet radiation than it normally does. The ultraviolet radiation changes the earth’s magnetosphere, making it better able to handle the particles from the sunspots. (1... Free Essays on Nothern Lights Free Essays on Nothern Lights Aurora a luminous atmospheric phenomenon occurring frequently above 60Â ° North or South latitude, but also sometimes in other parts of the world. It is named according to its location, aurora borealis (northern lights) or aurora australis (southern lights). The term aurora polaris, polar lights, is a general name used for both of them. (1) The aurora consists of rapidly shifting patches and dancing columns of light of various hues. (2) Extensive auroral displays are accompanied by disturbances in terrestrial magnetism and interference with radio, telephone, and telegraph transmission. (1) The period of maximum and minimum intensity of normal auroras seems to be almost exactly opposite that of the sunspot cycle, which is an 11-year cycle, so the intensity of the auroras is normally low while the sun is very active. (2) Huge displays that occur farther from the earth’s poles than normal, however, occur more often while the sun is very active. (2) Studies made during and after the 1957 and 1958 International Geophysical Year indicate that the auroral glow is triggered when the solar wind carries high-energy atomic particles from sunspots. (1) The electrons and protons penetrate the magnetosphere of the earth and enter the lower Van Allen radiation belt, overloading it. The extra electrons and protons are distributed into the atmosphere over an area on the north and south magnetic poles and extending about 20Â ° away from them. (1) These particles then collide with gas molecules in the atmosphere, thereby exciting the molecules and causing them to emit electromagnetic radiation in the visible portion of the spectrum. (2) The auroras are, on average, less intense when the sun is most active. When the sunspot cycle is at its maximum, the sun emits much more ultraviolet radiation than it normally does. The ultraviolet radiation changes the earth’s magnetosphere, making it better able to handle the particles from the sunspots. (1...

Gun Control Essay Example | Topics and Well Written Essays - 1000 words - 3

Gun Control - Essay Example Gun violence has become very common these days and it is very important to get hard on gun crimes otherwise the situation will soon get out of hands. It is very important to get tough on gun violence because gun crime has increased at a significant rate in the recent past. People are using guns against each other in the US, hand guns can be found commonly and this is really a bad sign. It is also reported that most murders that take place in the US are carried out with the help of a firearm and in most cases it is a hand gun. â€Å"In 2005, 11,346 persons were killed by firearm violence and 477,040 persons were victims of a crime committed with a firearm. Most murders in the United States are committed with firearms, especially handguns.† (Gun Violence) These statistics are very alarming and it is more of a national issue, the recent statistics are even worse. It is really easy to get weapons and especially guns. It is very important to bring about a change and it should be done soon. It is important to ensure that people do not get their hands on these guns easily, it is sure to bring down the crime rate and especially gun violence. There must be stricter laws in place to ensure that people do not get easy access to arms, this is a certain way of bringing down gun violence. Gun control has always been a very debatable and a complex topic, law-abiding citizens are expected to follow the law but these days law has become a donkey on which the rich people ride.

PUBLIC RELATIONS APPROACH TO UTILITIES TO WIN MONDALE 2022 Essay

PUBLIC RELATIONS APPROACH TO UTILITIES TO WIN MONDALE 2022 - Essay Example Public relations deals with people, organizations and companies. Public relations includes activities like giving holding press conferences, speaking in various fora and communicating with employees in the company. The role of public relations is to create awareness and a positive public image (Rubel 2007, p10). Public relations helps in deciding what information will reach the employees, and how it will reach them so that the company’s image is maintained. Stockholders, potential investors and other interested people would be interested in a company’s financial information all of which is availed by public relations. Crises such as bankruptcy and product failures in any business are communicated using the same means. It is in the interest of public relations to make sure that the community is aware of anything going on around them and how it will affect them. It is quite clear that this is the epitome of awareness and communication in any field. It has been seen that public relations companies in Qatar use the available utilities in order to win Mondale 2022. There are many ways with which this is done among them press releases, blogs and media. The most modern means of doing this include the use of the four models of public relations suggested by James Grunig. At this point however, it should be noted that the perception of public relations in Qatar is very different from that applied in other countries. Before any operations are done in this field, companies have the role of understanding the way people view public relations as a whole. Because the targeted population in most cases is not a single entity or tribe, it is important to put all their needs together. This is one of the factors that make public relations a very complicated sector in this growing economy. Qatar is a conservative country whose economic growth is described as astounding with one of the highest growing gross domestic products (GDP) in the world. In 2010, the

Urban Planning Assignment Example | Topics and Well Written Essays - 1000 words

Urban Planning - Assignment Example Sub-urbanization started after the end of the World War 2 when in the 1950s the federal government started issuing home mortgage insurance to those people who were willing to relocate to the outer limits of cities (Hall 74). In the 1960s, the government improved the transportation system by enhancing efficiency through the construction of interstate highways that helped connect the cities to the residential areas outside the city. Racial tensions in cities also contributed to the decentralization that occurred in cities, in recent times, high crime rates and deteriorating school standards in cities have led to more people to move away from the city (Hall 79). Urban planning is essential for proper implementation of infrastructure that is vital in providing support, for the numerous service industries, which are required to cater to the needs of those dwelling in urban centers. Politicians like mayors and governors, who control and manipulate the bureaucracies that determine the course of implementation of these policies influence policies that have to be formulated to guide these plans. Proper and adequate urban planning ensures that all present and future needs, of a town or city, are provided to ensure that there are no complications concerning space utilization and function. The role of an urban plan is to ensure the ability to cope with the dynamic aspects that are brought about by the passage of time. There are different categories of urban plans, which are specified by the time it takes to implement them. They include local development plans, which have details concerning their nature, and they take the shortest time of five years. A development plan takes ten years, and it serves to show the direction of a proposed project. A master plan is set for twenty years, and it is meant to account for the changes that happen along the way in a project (Hall 110). Kevin Lynch’s ideas are based on a psychological approach to urban area designs like towns and cities. Planners use their design ideas to act as a benchmark, guides, and inspiration when coming up with their own plans.

The Work Satisfaction And Motivation Questionnaire Psychology Essay

The Work Satisfaction And Motivation Questionnaire Psychology Essay According to Neuman, 2000 population can be seen as a number of things such as individuals or groups, the researcher wants to investigate. Whereas Cooper Schindler, 2001; Saunders, Lewis Thornhill, 2000; Sekaran, 2000 refers to it as an entire group that allows data to be sourced and investigated. By establishing this, I have concluded that 60 sales employees of Currys/PC World Mega Store would be investigated upon, this is because it would provide an accurate answer to the research question identified in chapter one. SAMPLE SIZE Sample also had a similar definition to population as cited by (Sekaran, 2000, p.226) a subset of the population. In their latest book Somekh and Lewin 2005, it refers to as individuals from whole selection of entire population. Neuman 1994 talk about the sample ratio, as he implies that size of population will determine the sampling ratio for example the limitation of handing out the questionnaire the higher the ratio need. By looking at this view the sample size I used should be around 60 to give a better result in response. However out of 60, 43 participated in this study. 17 out of 60 returned questionnaires which were uncompleted due to being misplaced or failed to complete questionnaire. 3.3.2 SAMPLING DESIGN In outlining the size of this investigation above, it can be said that the type sampling which was used for this purpose of research was in fact the non-probability. As cited by Welman Kruger, 2001 it is less complicated than a probability sampling design, incurs less expense and may be done to take advantage of the available respondents without the statistical complexity of a probability sample. 3.3.3 QUESTIONNAIRE DESIGN Robert 2006 states which I have interpreted as a survey, is a technique for research that enables to gather information from a group of people, in this case sale employees only, even thought they are in different departments they still do the same job as others. Terre blanche and Durrheim 2003 also confirm this, however the process of questionnaire construction is very complex, as stated by Whiteley 2003:371. SURVEY QUESTIONNAIRE As we move on, Edwards et al 1997:24 state the survey questions can be two put into two categories, one being open-ending they other closed- ending. Researchers main use closed-ended questions as it is the preferred because the answer are set in a way that can easily be quantified by the researcher, stated by Whiteley, 2002:345. With this understanding I have incorporated Likert rating scales because it would make it easier for the employee to answer the question based on how strongly they feel, positive or negative. I had used the five-point Likert scales the In my analysis of motivation and job satisfaction at Currys/PC World Mega Store. DATA GATHERING INSTRUMENTS Linde, Rothmann and Sieberhagen (1999 cited in van Zyl, 2002) add that as self evaluation questionnaires are usually quantified, it is easier to compare the scores of different individuals. Weiers (1988) further postulates that the analysis of questionnaires is easy due to the structured information in the questionnaire with minimal or no open-ended questions. Kerlinger (1986) however, found that the main problems experienced using questionnaires involve poor levels of response and the limitation of not being able to test the given responses for accuracy. Furthermore, the validity of self-evaluation questionnaires may differ from situation to situation as some items are ambiguous and could be viewed as having two possible answers (Smith, 1981 cited in van Zyl, 2002; van Zyl van der Walt, 1994). 3.4 RESEARCH STRATEGY 3.4.3 ETHICS CHECKLIST The study involves participants who are employees at DSGI only. All research carried out would be by myself. A statement would be provided on the questionnaire giving participant information about the research, that they understand the nature of the work and what is expected of them. The study will not involve discussion of sensitive topics (e.g. managers or employees dislike). No financial inducements will be offered to participants. Identification of the steps to be taken to ensure that participants do not feel pressurised to participate.à ¢Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬Å¡ 3.4.1 TIMEFRAME OF RESEARCH To conduct this research I had created a timeframe so it doesnt interfere with other commitment. It also enabled me to stay on top of study so I can get the best results needed, I had given myself 1 month period to complete study. Task Duration Resources Required Begin the secondary research 4 weeks Books, journals, internet Complete literature review 14 days Books, journals, internet; Computer Choose sample 21 days Design questionnaire in draft 14 days Books, computers Finalise questionnaire 4 days Computer; books Carry out questionnaires 6 weeks Transport and Appropriate venue Gathering of all data 1 week Paper, computer Analyse the data and responses to the questionnaires 5 weeks Computer, software e.g excel, Books, journals 3.4.2 RESEARCH IMPLEMENTATION The required data will be collected by producing a questionnaire about views, thoughts and opinions of sales employees. It will include qualitative and quantitative data used open and closed questions. The results of the multiple choice questions can be produced into a tally table. Graphs can be produced using a computer to illustrate the research results. A quantitative method was used to gather data for the research. The measuring instruments included the Work Satisfaction and Motivation Questionnaire developed by De Beer (1987) and a self developed biographical questionnaire. 3.4.4 PRE-TEST OF QUESTIONNAIRE I had created a questionnaire which I was not satisfied with at first. I felt I should add or edit question that needed to be asked, also on back of my mind that too many question would results in more literature review, due to the limitation of study I had refined question that best suited the literature research i had undertaken. According to Zikmund 2003:229 had stated that a trial run with a group of five to seven would criticize the questions, structure and design of questionnaire. After the feedback was processed and analysed, some changes were made to wording and layout as well as the type of question asked i.e. from open question which need explaining of reason of choose at they stated time consuming and the most important fact that they are there to work. This is why i had introduced Likert rating scales question which made it easy to respond as they need to but an x in the statement they believe. 3.4.6 RESEARCH APPROACH A modified questionnaire tagged Work Motivation, Job Satisfaction was used for the collection of data on the study. The questionnaire was specifically designed to accomplish the objectives of the study. The first section collected information such as age, sex, experience, professional status, marital status, position, and so on. The second section contained the items, and was divided into three parts. The biographical questionnaire was used to determine the demographic profile of the sample. Questions tapped into the following personal information of the individual: age, race, gender, designation, years employed at the organisation, educational level, and language spoken. by De Beer (1987) Part1. This measures motivation. It is a 15-item questionnaire using a Likert scale with responses ranging from Strongly Agree= SA; Agree = A; Disagree = D; and Strongly Disagree = SD. The items were adapted from Work Motivation Behaviour Scale of the Akinboyes 2001 Executive Behaviour Battery. The modification yielded an r = 0.74 Cronbach Alpha. Part 2. This part contains fifteen items that measure organizational commitment, using a Likert scale of four points: Strongly Agree, Agree, Disagree, and Strongly Disagree. Items were adapted from organizational commitment questionnaire (OCQ) by Mooday, Steer, and Porter (1979). The overall reliability co-efficient of the instrument yielded an r = 0.83 cronbach alpha. 3.5 PROCEDURE I had to ask for permission from managing director of Currys/PC World Mega Store to conduct the research on sales employees. This was the first hurdle as permission was then obtained from sales departments mangers. I had provided the questionnaires to managers direct to hand out as they discuss the sales figures in the brief which made it easy for colleague to participate. Cover letter explained the purposes of the research, that participation was voluntary and what the results would be used for. (Furthermore, respondents were assured that all responses would remain confidential, respondents would remain anonymous and that only grouped data would be presented. To stay anonymous i had suggested that they place questionnaire in a tray which was provided for each department, this was explained to managers. As to time frame and collecting enough data, I had chosen three of the most busiest days so I can have good range of answer which would give me an accurate answer to the question I was answering, 3.5 DISCUSSION RESEARCH APPROACH ADVANTAGE The data was gathered by means of self-report questionnaires. Rosnow and Rosenthal (1996) have outlined the advantages of using questionnaires as follows: It can be administered to large numbers of individuals The method also allows anonymity It is relatively more economical to use Linde, Rothmann and Sieberhagen (1999 cited in van Zyl, 2002) add that as selfevaluation questionnaires are usually quantified, it is easier to compare the scores of different individuals. Weiers (1988) further postulates that the analysis of questionnaires is easy due to the structured information in the questionnaire with minimal or no open-ended questions. DISADVANTAGES Kerlinger (1986) however, found that the main problems experienced using questionnaires involve poor levels of response and the limitation of not being able to test the given responses for accuracy. Furthermore, the validity of self-evaluation questionnaires may differ from situation to situation as some items are ambiguous and could be viewed as having two possible answers (Smith, 1981 cited in van Zyl, 2002; van Zyl van der Walt, 1994). DATA COLLECTION METHOD ADVANTAGES For the purposes of this research, a questionnaire was considered appropriate as data gathering instrument. Denzin and Lincoln (2002) postulates that there are specific benefits of utilising questionnaires: The cost per questionnaire is relatively low. Structured information in the questionnaire and few open questions makes analysing questionnaires is relatively straightforward. Questionnaires give respondents extended time to formulate accurate responses. This method of data collection produces quick results. Questionnaires are a stable, consistent and uniform method of collecting data. The advantage, Convenience sampling involves collecting information from members of the population who are most easily accessible and conveniently available to provide the required information (Kerlinger, 1986). The rationale for using this method is that it is convenient, quick and costeffective (Neuman, 1997; Terre Blanche Durrheim, 1999). DISADVANTAGES Based on discussion, I have identified ..of using questionnaire as following: The negative reaction of the public towards questionnaires. Usage of questionnaires is limited to literate respondents. Questionnaires are time consuming due to the construction of a linguistic questionnaire and the response time of respondents (Bless Higson-Smith, as cited in Roberts, 2005).Kerlinger, as cited in Roberts (2005) argues that the response rate for questionnaires tends to be relatively low. A response rate of between 20 to 4 percent (20% 40%) can be expected when utilising questionnaires as a datagathering instrument (Bless Higson-Smith, as cited in Roberts, 2005). The disadvantage however, is that the properties of the sample are likely to under or overestimate the true population values (Terre Blanche Durrheim, 1999). Moreover, the sample may misrepresent the population and the results cannot easily and accurately be generalised (Neuman, 1997; Sekaran, 2000).) 3.6 LIMITATIONS A limitation of this research could be, how the sample is going to be chosen amount of time i have to complete the dissertation, it also can affect the achievement on how much research we could gather and the various research skills that we could reflect in my work to gain information about motivation and job satisfaction. The availability of primary research carried out, as most or nearly all of primary research will be collected from journals, books and scalars. This will produce critical analysis which argues for and against represent all the population and a general view. So therefore results will only reflect what author think about motivation and job satisfaction in Currys/PC World Mega Store on sales employees. 3.7 SUMMARY OF THE CHAPTER This chapter outlined the description of the research design, provided a description of the sample and discussed the demographics of the sample. The data collection procedure were presented. The instruments used to gather the data were highlighted and described, and reference was made to the reliability and validity of the Work Satisfaction and Motivation Questionnaire. 3.7.1 INTRODUCTION OF NEXT CHAPTER Chapter 4 presents and discusses the data obtained in relation to literature reviewed in chapter two. The results are presented in a clear and coherent manner, using tables, graphs etc. This results are then critically discusses why this results are so in conjunction with motivation and job satisfaction.

Survival Story *not Really A Research Paper Its A Creative Story*

  Ã‚  Ã‚  Ã‚  Ã‚  This isn’t happening. Things like this don’t happen to people like me. I sit on a log and look up at the canopy of trees hovering over me. I glance around, seeing only other confused faces glance at me. It’s quiet. The loudest quiet I’ve ever heard. My head floods with thought and I close my eyes, pushing back frantic images. I inhale my surroundings, trying desperately to make sense of the silent riot occurring all around me.   Ã‚  Ã‚  Ã‚  Ã‚  My attention is drawn to a noise. My eyes wander, searching for the source. It sounds like the cry of a small animal; it sounds too familiar to be dangerous. It becomes louder and I recognize the innocent scream. I rise from the dead stump and hurry towards the sound. It has stopped but still it echoes in my mind. A bright whiteness washes over me and I find myself sitting uncomfortably in my adjustable seat. A newspaper sits in my lap but I’m too anxious to notice. Something is wrong, I can sense it. My ears perk up at an obnoxious noise. It sounds like the cry of a small animal. Aside from my aisle is an infant. A smile runs across my face, hiding my fear.   Ã‚  Ã‚  Ã‚  Ã‚  My feet strike the ground, launching me faster heading for the sound. Finally I reach it, almost wishing I hadn’t. Here lies a mother, child in hand and a red stream flowing down her lifeless face. The bundle in her arms screams again, snapping me back into reality. Taking the infant in my arms, I silently pray for our survival. I retreat to the small clearing to find the same glances staring back at me. I take a glimpse, surveying the scattered items laying on the earthy floor. I see a small first aid kit lying open by a sapling. It is empty except for a roll of white gauze. I take it in my hands, swiftly wrapping it around the small child and hoping the warmth of the thin fabric will turn purple lips back to a healthy hue. I hold the newborn to my chest and wrap it further in my own clothes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"We’ll never make it.† A nameless voice utters, stabbing the silence. I glance up and glare at the thought. â€Å"It’s too cold, we have no supplies. We’ll never make it.† He repeats.   Ã‚  Ã‚  Ã‚  Ã‚  Ignoring the obvious truth I recall the items I carried with me on the flight. Things useless every day, but now could determine life or death. A small pocket knif... ...ght, illuminating her round face with the artificial glow. Pulling the bottle out of my coat pocket, I curl my fingers around the cap and rotate it. With a few turns the cap falls into my palm. I put the rim to Olivia’s small lips and slowly tilt the bottle, allowing her to sip the warm milk. Suddenly, I was joined by the woman. There she was again, her face lit up with the glow of the fire. Her beauty almost made me forget everything that was happening. She has a devilish grin on her face and her eyes twinkled in delight. â€Å"After that dinner I’m sure everyone would prefer something sweeter.†   Ã‚  Ã‚  Ã‚  Ã‚  My expression turns to confusion. â€Å"What do you mean?† I ask.   Ã‚  Ã‚  Ã‚  Ã‚  Under her coat she holds a box. I can’t think of what it is until I read the label. â€Å"Hershey’s?† I ask with a smile on my face. â€Å"Where did you find these?†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I was going to save them for myself,† she explains, â€Å"but there are enough to share.† Her smile was warm enough to allow me to forget the cold weather. I become distracted by Olivia’s quiet gurgling.   Ã‚  Ã‚  Ã‚  Ã‚  Looking into her deep brown eyes I find the hope to survive.

Remembering Babylon Essay

To what Extent can Gemmy be regarded as Representing a Paradigm Shift in the Mind Set of the Settlers? In the novel Remembering Babylon by David Malouf, the character Gemmy causes the settlers to change their attitudes towards Australia. At first, the settlers have a very negative view of the land that they had colonised, but when Gemmy joins them he makes them realise that it is not so bad after all. He teaches them some of the things that he learned from his time living with the Aborigines. These ideas then transform the settlers’ mind set and their attitude towards Australia. In the beginning, the settlers did not feel like they wanted to be in Australia; they thought that Scotland was much better. During the flashbacks of how George Abbott came to Australia, it shows how inferior Australia is seen. When he was told that he would go to Australia, it says â€Å"Australia. That was the word Mr Robertson had dropped into the room. The silence deepened around it, then spread† (Malouf 45). The reaction to the word Australia shows how poorly he thought of it, which is signified through the use of mood. In this passage, the mood is very surprised, but in a negative way almost as if it was unthinkable to suggest it. George Abbot later described Australia as a â€Å"†¦godforsaken place†¦Ã¢â‚¬  (Malouf 46). This mind set is shared by Lachlan when he moves to Australia. He thinks that â€Å"The bush – it wasn’t even a country – was of no interest†¦Ã¢â‚¬  (Malouf 49). The fact that he thought of Australia as an uncivilised land, rather than a country, displays the view that Australia is inferior to Scotland. Before the settlers had met Gemmy, their attitude towards Australia was that it was in every way inferior to the life they could have had in Scotland and they did not really want to be there. When Gemmy had been found by the Aborigines, he adapted to their life and learned from them their views on life and nature. That is shown when he hears of the settlers coming to Australia and he sees them as strange, as if he had the mind set of an Aborigine. â€Å"So when news drifted up from the south of spirits, white-faced, covered from head to foot in bark and riding four-footed beasts that were taller than a man, he was disturbed, and the desire to see these creatures, to discover what they were, plucked at him till he could not rest† (Malouf 26). This view that he had of the unknown  creatures shows that in his mind he has become more like an Aborigine than a white man and he feels as if he does not really know what the white people are any more. Later on, as Gemmy accompanies Mr Frazer on one of his botanical excursions, Gemmy acknowledges the spiritual world. â€Å"†¦a clear light surrounding him like the line that contained Mr Frazer’s drawings. It came from the energy set of where his spirit touched the spirits he was moving through† (Malouf 61). The fact that he has learned about spirits of creatures shows that during the time he stayed with the Aborigines, he learned to appreciate another dimension of the world. By living with the Aborigines, Gemmy became like one of them. He no longer felt like he belonged to the white people any more and because of the Aborigines he also learned to appreciate the world in a completely different way. After Gemmy had lived in the settlement for a while, Janet had an epiphany that allowed her to view Australia from a different perspective. She felt as if â€Å"all the rough skin of her present self crusted and came off, what would be revealed, shining in sunlight, was this finer being that had somehow been covered up in her† (Malouf 53). After that epiphany, she felt â€Å"as if she had been relieved of the weight of her own life, and the brighter being in her was very gently stirring and shifting its wings† (Malouf 53). These feelings described make it seem as if she was becoming more spiritual, almost like Gemmy had learned to be. She saw the world in a new dimension that allowed her to see the true beauty of Australia. Janet became more aware of what the land around her really was like and its beauty in a similar fashion as Gemmy had, thus she could have been influenced by his views. Mr Frazer also learned a lot about the nature from Gemmy. He often went on outings to discover new plants and record them in his notebook and he always took Gemmy along to show him the nature. â€Å"He sketched the parts of the plants that Gemmy showed him† (Malouf 59) and carefully recorded every detail of it in his notebook. On another one of the expeditions, Mr Frazer writes a reflection in his diary that says: We have been wrong to see this continent as hostile and infelicitous†¦ It is habitable already. I think of our early settlers, starving on these shores in the midst of plenty they did  not recognise, in a blessed nature of flesh, fowl, fruit that was all around them and which they could not, with their English eyes, perceive†¦ We must rub our eyes and look again, clear our minds of what we are looking for to see what is there. (Malouf 118). This reflection shows how Mr Frazer had learned to appreciate the nature and aims for others to also be able to open their eyes to the world around them and appreciate it for what it is instead of hate it for what it is not. Later, when Mr Frazer talks to the governor Sir George, he describes the â€Å"†¦knowledge of native life†¦Ã¢â‚¬  (Malouf 152) that Gemmy has, which shows that he appreciates Gemmy’s more extensive knowledge and how it can benefit the life of the settlers. By teaching Mr Frazer about the nature in Australia, Gemmy has managed to show him the true beauty of nature and appreciate it as it is. Through opening the settlers’ eyes, Gemmy has been able to show them how to fully appreciate Australia. First, they did not at all care for it since they wanted it to be as much like Scotland as possible. However, as Gemmy came, he passed on some of the knowledge he had learned from the Aborigines. This allowed Janet to see the world from another dimension and appreciate its true beauty. It also taught Mr Frazer the usefulness of nature and he began to appreciate it for its real beauty. He then wishes that the other settlers also could see the world as he does and he tells the governor about this new knowledge. By teaching the settlers about the land, Gemmy managed to cause a paradigm shift in at least some of the settlers’ attitudes towards Australia.

The Leap Essays - Point Of View, Style, The Reader, Free Essays

The Leap Essays - Point Of View, Style, The Reader, Free Essays The Leap In the short stories ?The Leap? by Louise Erdrich, and ?The Mother Who Never Was? by Lisa K. Buchanan, both of the main characters undergo a dynamic change. In one story the mother?s change is that she is regretting giving away her daughter. In the second story the change would be how the mother would save her daughter. In the story ?The Mother Who Never Was? by Buchanan, Anna, the mother, gave her daughter, Kathleen, up for adoption. Anna was about eighteen years of age. In this story the reader could often see in their mind, the pain that Anna is going through. We know that Anna is in pain because she says, ?I should be proud to have provided a childless couple with the gift of a daughter. But I find little in these noble sentiments. There is no resolve to having relinquished my only child. I think I will mourn her forever.? Another reason why the reader feels that Anna is going through pain is because she tells us that she would never be able to have another a child. Anna loves to do gardening work in the spring. The reader feels that maybe she loves gardening so much that it will take her mind off putting her daughter up for adoption. The reader thinks that nothing will ever take her mind off putting her daughter up for adoption because, Anna will never be able to conceive a child again. The cha nge that the reader feels that is going through Anna?s mind is that if she knew that she would not be able to give birth to another child that maybe she would not have put her daughter up for adoption. The dynamics of this story is that if she would have known that she could not conceive another child she might not have put her daughter up for adoption. In ?The Leap?, by Louise Erdrich, the main characters is the narrator and her mother. The narrator in this story is the daughter and she is reminiscing about how her mother saved her life. The narrator, as a young girl, was home when her parents were out and a fire started. When the parents came home the mother saw her daughter up in a window with no way to get out. Since the mother was a trapeze artist she stripped down to nothing on but her underwear, she then climbed up a tree and swung branch to branch in able to get to the window where her daughter was. As a young lady the narrator was very embarrassed that her mother, on live television, would strip down to her underwear and do a trapeze act to save her daughter. The reader might see where the narrator is coming from because we would all be embarrassed, to some extent, if our mothers have ever done that. The reader can see clearly that the mother is very brave, strong willed, and cares deeply about her daughter. We can see tha t the mother is brave because she did a trapeze act blindfolded and she also saved her daughter from a house fire. This is not the first time that the daughter has been saved by her mother. The narrator has been saved by her mother three different times. The reader may not see what the change is in this story; the only thing that the reader may see is at the end when the mother saves her daughter from the fire. After her mother came down to the ground, she held her mother tight to almost say thank you. The narrator at first was very embarrassed that her mother would do such a thing in her underwear, but at the end was very delighted that her mother would do such a thing just to save her. In conclusion, the reader can see the dynamics in these two short stories. In both of these stories they both have a mother daughter relationship. The changes in these stories made the reader think. They think about how much their parents really mean to them.

DNA Structure Essays - DNA, RNA, Genetics, Nucleobases, Free Essays

DNA Structure Essays - DNA, RNA, Genetics, Nucleobases, Free Essays DNA Structure DNA is a double stranded molecule twisted into a helix. Each spiraling strand is comprised of a sugar phosphate backbone and attached bases connected to a complimentary strand. The complimentary strand is connected by non-covalent hydrogen bonding between paired bases. The bases are adenine, thymine, ctyosine, and gaunine. The fundamental building block of DNA is the nucleotide. The nucleotide has three parts. A nitrogen-containing pyrimidine or purine base, a deoxyribose sugar, and a phosphate group that acts as a bridge between the deoxyribose sugars that are adjacent to it. Each deoxyribose sugar contains five carbon atoms joined to an oxygen atom. The carbon atoms are sequentially numbered from 1-5. Each is considered a prime and is labeled such as this: 1'. The first carbon atom is the carbon atom covalently attached to one of the four bases. Guanine and adenenine are purines and cytosine and thymine are pyrymidines. The phosphate groups are attached to the (3') third and (5') fifth carbon atoms. When speaking of DNA the term nucleotide refers to the complete assembly of a nitrogenous base, a five carbon deoxyribose sugar, and a phosphate group. A DNA molecule is composed of two unbranched polynucleotide chains that wind about each other into a structure called a double helix. Each revolution is 34 A, there are ten base pairs in each revolution. The structure of DNA is an advantage because of it's simplicity. This structure lessens the chance of mutation during replication. Robert D. Stewart, Ph.D. A Few Words About DNA and Chromatin Dosimetry research and Technology (DRT) Group K3-55 Pacific Northwest National Laboratory (PNNL)

Case study Essay Example | Topics and Well Written Essays - 500 words - 10

Case study - Essay Example 5. The initial cause was the launching of the diversity program without a clear definition among managers as well as employees. The problem worsened when it was left to employees and facilitators, rather than management, to define what they thought diversity was. The effect was that the rules probably went beyond what management initially expected. Naylor (1999) mentioned that the underlying value in American culture is the freedom to one’s beliefs. These would include unpopular beliefs that work against diversity. A seminar and training at the workplace may not be enough to change these beliefs, leading to a hidden resentment in some workers. 6. Alliant operates in an industry that is high-tech, requiring constant innovation, creativity, and fresh ideas. An organization that can come up with technical advances first, operate more efficiently, and provide reliable service at the safest and cheapest way possible, will be differentiated from its competitors. But if the company puts priority on diversity before its need to find the best technical materials and people, efficiency and safety may suffer. 7. Diversity in the workforce provides a greater source of creative ideas and knowledge of customers; it therefore creates competitive advantages for the organization. Diversity among suppliers may lower costs and improve sources of materials as suppliers compete with each other. But Alliant wants people to accept diversity at a personal level. At this level, accepting any belief is a personal choice, so the company’s efforts may be interfering with personal freedoms beyond what the work demands. 8. The company must set a boundary so that diversity in the workplace is attained without interfering with personal prerogatives. Attitudinal change deals with deeply rooted ideas about race, gender, ethnicity, religion, and class, which people were raised with (Healey, 2005). The company

Following the sub-prime crisis and the impact of 'Toxic' debt is there Essay

Following the sub-prime crisis and the impact of 'Toxic' debt is there a future for the securitization of commercial property - Essay Example But soon turbulence came with sudden loss of confidence within the securitization and financial engineering sector. The present statistical model for assessing & pricing credit risk can be blamed for the disastrous situation that engulfed the entire financial world. The most surprising fact about the crisis was that it originated in those countries which were believed to have the most efficient risk management technology. (Caprio, Demirgà ¼Ãƒ §-Kunt & Kane, 2008, p. 2). With the unfolding of the crisis, the financial world witnessed a series of unpredicted and unprecedented events which uncovered the fault of AAA credit rating system used in UK banks for more than 150 years. The crisis, also known as meltdown, even highlighted the default of US safety net for covering major insurance banks; investment banking and government sponsored housing finance companies. Downfall in the major economic drivers led to sharp plunge in world wide stock and capital markets. This crisis soon migrated from US to other developed countries and economies like that of Australia, Ireland, and Germany. It can be estimated that the loss caused by this financial crisis lies in between the ranges of $1 trillion to $2 trillion (Caprio, Demirgà ¼Ãƒ §-Kunt & Kane, 2008, p. 2). The crisis that engulfed the financial market since august 2007 had its origin in the housing mortgage market of the United States. Housing markets in other countries like Australia, Canada, Spain, and United Kingdom were also facing high rise in prices along with the highly leveraged mergers and acquisition. But none of these countries faced financial crisis due to the housing bubble, so this makes the fact clear that there were certain distinguished features with in the US housing finance system that gave birth to such enourmous financial crisis. The prime factors can be segregated as below: Housing construction peaked in the United